RTÉ ranks last place out of 150 brands in Ireland Customer Experience Report

RTÉ has fallen to the bottom of the table in the wake of the secret payments scandal.

RTÉ has ranked in last place out of 150 brands in this year's edition of the Ireland Customer Experience Report. Compiled by the CX Company, the report aims to give an insight into how consumers feel about brands in the country. Its findings are based on a survey of around 2,500 people conducted in partnership with Amárach Research from 8 June to 4 August 2023. RTÉ saw a "dramatic" fall of 15 positions to the bottom of the table, which the CX Company attributed to the "trust issues" the broadcaster has been experiencing recently. This is in regards to the much-publicised RTÉ secret payments scandal that broke in June of this year and its subsequent fallout.

RTÉ Director-General Kevin Bakhurst - Image via Sasko Lazarov/RollingNews.ie

Along with coming in last place, RTÉ was said to have been the brand that had the biggest drop in its customer experience score between 2021 and 2023. As reported by RTÉ News, the Director-General of the broadcaster Kevin Bakhurst said in response to the report:

"While we are naturally disappointed with the results of the survey, we are very much aware of the negative impact the events of these past months have had on RTÉ's reputation, something I am absolutely determined to fix. "We continue to work hard to restore trust in the organisation. "We are doing this by being as open and transparent as we can, by cooperating fully with reviews commissioned by the minister, by conducting a number of reviews ourselves, such as the review of RTE's two previous Voluntary Exit Programmes, and by supporting our employees as they continue to deliver important, engaging and valuable news and current affairs, drama, live sport, entertainment and more to the public every single day."

The Irish Credit Union retained their number one on the customer experience table for the ninth year in a row. Rounding out the top 10 was Allcare Pharmacies, PowerCity, Smyths Toystore, Specsavers, Life Pharmacy, Laya Healthcare, Hickeys Pharmacy, M&S Food and Dunnes. Main images via Mark Stedman/RollingNews.ie

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