Ireland’s most well-known theme park named after an anthropomorphic crisp man is getting a new identity.
All good things must come to an end and so it is with a heavy heart that we bring you the news that Tayto Park is set to undergo a major aesthetic change in the near future.
From next year, the popular location will have a new name and identity following the joint announcement by Tayto Snacks and Tayto Park that the current sponsorship partnership will dissolve soon.
“I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade,” said Raymond Coyle, founder of Tayto Park, on Tuesday.
“Our partnership with Tayto Snacks has helped to create one of Ireland’s most popular tourist attractions in little over 12 years.
“We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years,” Coyle added.
The current sponsorship deal draws to a close on 31 December, 2022.
The park will have an official new name and identity from January of 2023.
Pointing to a “new and exciting chapter” for the park, Coyle said that many fresh developments are planned, including an investment of €30 million over the next two years.
“On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision,” he added.
“It has been a very special partnership and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks.”
Mr. Tayto could not be reached for comment.
Featured Image via Leon Farrell / RollingNews.ie
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