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The Daily Mail couldn’t resist this slightly rude headline about Zara Phillips

Published 07:51 9 Jul 2013 BST

Updated 16:44 14 Nov 2014 GMT

JOE
The Daily Mail couldn’t resist this slightly rude headline about Zara Phillips

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It’s not very clever, but it is very funny.

The job of sub-editors is to create headlines that catch your eye and, ideally, make you stop and buy the paper. And whatever you might think of the decision to run with this headline, it certainly makes you stop. The story, relating to Zara Phillips deciding to continue, for a short while at least, her horse riding career while pregnant, is very standard Mail fare but the headline writer just couldn’t resist the temptation. Zara Riding The Sun, unsurprisingly, couldn’t help themselves either and they went with 'Pregnant Zara: I’ll carry on riding’. We bet whoever wrote the headlines hopes they don’t run into the Olympic medalists other half, former England rugby star Mike Tindall.

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The Daily Mail couldn’t resist this slightly rude headline about Zara Phillips