Trust Paddy Power to have a cheeky Luis Suarez ad outside the Emirates today 7 years ago

Trust Paddy Power to have a cheeky Luis Suarez ad outside the Emirates today

Given what they’ve gotten up to in the past, we should have known that Paddy Power would have had something up their sleeve for the start of the Premier League season today.

The bookmakers are masters at exploiting topical events for a marketing opportunity of their own and following on from a similar stunt (by Brand Rapport) involving Wayne Rooney outside Old Trafford in recent days, they poked fun at one of the other big transfer sagas of the summer outside the Emirates ahead of Arsenal’s opener against Aston Villa today.

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If reports in recent days are anything to go by, a Suarez move to Arsenal is looking increasingly unlikely so Gooners might not have to worry about overcoming concerns about the less appealing side of the Uruguayan’s personality after all, but nice work by Paddy Power all the same.