Looks like Deliveroo will be getting some stiff competition.

Uber Eats, the international food delivery service run by popular transport service Uber, is set to launch in the country this year, despite its core business being effectively banned here. Uber is increasing investment in food delivery this year with plans to launch its UberEats takeaway app in 100 new cities across Europe, the Middle East and Africa following a generation of profit in a quarter of the locations in which it operates. The food ordering and delivery platform is already available in more than 200 cities worldwide. The news that the food delivery service is set to expand to more than 100 new locations, including Ireland, was announced on Monday morning, in Uber's San Francisco headquarters. Uber Eats plans to open the service in Ireland, Egypt, Kenya, Ukraine, Romania and the Czech Republic, in addition to more than 40 new cities in the UK and 35 new cities in France. Launched back in June 2016, Uber Eats allows customers to order takeaway food online from participating restaurants and chains such as fast food McDonald’s and Krispy Kreme amongst others. The service claims to fulfil deliveries in "30 minutes or less". Uber’s CEO Dara Khosrowshahi was quoted as saying that he’s “a big fan of the [UberEats] business” which he believes has “viable unit economics.” With the food delivery market continuing to ramp up as it is, and Uber already working with drivers in over 600 cities, the company would certainly seem positioned for more success.