VIDEO: Texas mattress company apologises after this tasteless 9/11 TV ad
If we know anything, it's that jokes about the events of 11 September, 2001 will never be ok.
Tell that to Miracle Mattress in Texas, who put out the following TV spot to promote their promote.
In the ad, a woman and two men talk about the 'Twin Towers sale,' before the men and the surrounding mattresses collapse and the woman starts screaming.
She then turns back to the camera and says, "we'll never forget."
The owner of Miracle Mattress, Mike Bonanno, has promised to deal with the people responsible for making the advertisement.
Bonanno added that the business would be closed indefinitely.