"A screen in your eye will happen within 15 years" - We talk to SuperAwesome founder Dylan Collins 4 years ago

"A screen in your eye will happen within 15 years" - We talk to SuperAwesome founder Dylan Collins

On the latest episode of The Architects of Business, JOE's new show in partnership with EY Entrepreneur Of The Year™, SuperAwesome founder Dylan Collins tells us where technology is going next.

Remember Google Glass? Well, it might not be as dead as you think.


That's the view of SuperAwesome founder Dylan Collins, who is predicting that the tech industry will look very, very different by the year 2033.

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The Tipperary businessman was speaking to host Tadhg Enright on The Architects of Business, JOE's new show in partnership with EY Entrepreneur Of The Year™.


Collins believes that Google will come back with a new version of Google Glass in time, and the world simply wasn’t ready for it when it originally launched back in 2013.

“I think they’ll come back with it at some point,” he insists. “I think they were just a bit too early. Snap tried it – with spectacles – so it’s not just Google thinking about it.”

When pressed on why he thought it didn’t work out, Collins responded, “You get the same signals sometimes for both being too early and just being wrong.

“I think their actual design was terrible. I think if you were to give that to Apple and come up with a product they’d look better and would have more popularity.


“I do think that augmented reality approach to things, which we’ve seen with Pokemon Go, you’re going to see a lot more of that over the next few years where they’re overlaying data and information on to some sort of screen.”

When asked by Enright whether people want this kind of technology, he pointed to a conversation he held with a media executive some months ago.

“He was tracing the history of the distance between the human eye and the screen over the last 100 years," added Collins, whose company SuperAwesome provides safeguards for children under the age of 13 who use the internet.


"It started out being incredibly far away with the original projectors and the original cinemas, and then it moved to TV in the home, and then it moved to desktop and laptop computers, and now it’s moving to your phone (which is right here in front of you) and he was very confidently saying in the next 15 years it is going to be in your eye.

“He said, ‘you are actually going to have embedded technology going straight into your retina’.”

Discussing SuperAwesome, the company Collins set up some five years ago, he added:

“SuperAwesome is the most humble company I’ve been involved with so far. We started it about five years ago to build the technology to power the ‘digital eco-system for kids’. Five years ago we started to see more and more children coming online and one of the challenges was that everything Silicon Valley has built was all designed for adults.

“It was simply never designed to deal with 7-year-olds, and 8-year-olds, and 9-year-olds. We saw there was going to be new technology needed to make that happen.”


SuperAwesome’s technology ensures that children are not being tracked when they go online, that their content isn’t being monitored and it provides tools for game developers to be more responsible when designing games and apps for children.

It also limits screen time for children and allows parents to get involved – “it’s a whole suite of tools and tech for companies that are interacting with children.”

The Architects of Business, brought to you in partnership with EY Entrepreneur Of The Year™ , will be available every Monday morning on iTunes, Soundcloud and YouTube

Listen to the full episode here...