The Football Association of Ireland (FAI) have announced a sponsorship agreement with 3 Mobile worth €7.5 million over four years.
Launching on August 11, the agreement will see 3 become the primary sponsor of the Irish national football team and all international squads, while the company will also work with football at grassroots level throughout the country.
The 3 logo will be featured on Irish replica jerseys, while the company will be afforded branding rights to training and playing gear, ticket branding and high-visibility branding at the new Aviva Stadium. 3 customers will be given privileged access to tickets and other initiatives, which will be announced at a later date.
Chief Executive of 3 mobile Robert Finnegan said of the agreement: “This announcement officially confirms 3 as Irish football’s biggest fan and the number one network for all supporters. We hope football fans will not only cheer on our boys in green but will support their new sponsor by switching to 3. Giovanni Trapattoni’s mobile phone bills will never have been so low; with 3 he’ll be paying local Irish rates even when he’s in Italy!”
John Delaney, Chief Executive of the FAI, added: “3 is a new and dynamic brand in Ireland and their determination and drive will bring fresh energy and focus to the partnership. The agreement comes at a very significant time for Irish football and I look forward to seeing both sides enjoying success on and off the pitch.
“This is significant sponsorship which is structured to reach out as never before to engage with grassroots football and all the strands of the game that we represent. It is a significant investment in the future of Irish football, particularly in light of the current economic climate.
“We have worked hard with Robert Finnegan and his team from 3 over recent months I thank them for their vision, determination and professionalism. By coming on board at such an exciting time for Irish football, we look forward to a very beneficial partnership.”
Â
