A fantastic story about how Jack Charlton dealt with the media and sponsors during Italia '90 5 years ago

A fantastic story about how Jack Charlton dealt with the media and sponsors during Italia '90

What a hero

Italia '90 was such an iconic period in the sporting and cultural history of Irish society because Ireland had finally arrived on the biggest stage in world football and left their mark.

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The boys in green may have been World Cup novices but they left Italy with the entire country in awe of their achievements.

RoddyItalia
Corporate sponsorship in modern football is a well oiled machine as players and officials are contractually obliged to perform certain duties but things were very different during Italia '90.

It seems that Jack Charlton had a 'unique' approach to dealing with the sponsors as seen in this fantastic diary entry. You wouldn't find Jose Mourinho or Pep Guardiola doing this but we love just how quintessentially Irish this yarn is.

Jack Charlton front coveredit

Here it is word-for-word;

"It is traditional on these occasions for Opel to organise a 'press night' for the various journalists with the team. The entourage gets bigger from one year to the next and this one in Terrasini threatens to be the most raucous yet".

"Maurice and I set off to attend but in fact, we never got there".

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Take a bow Jack

"On the way there, we are waylaid by three or four hundred Irish supporters in the main square of the city and. A few pints are in order, a nice little girl is brought on to sing for the fans and three hours later, we decide it's too late to attend the press function. Somehow I think we made the right choice".

Hero.

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