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08th Apr 2015

Amazon set for their biggest battle as Oyster enter the online retail market

It's a Netflix for books

Tony Cuddihy

It’s described as a Netflix for books…

Oyster will be expanding into online rental with a new e-book store that is expected to provide competition to Amazon.

Eric Stromberg, Andrew Brown and Willem Van Lancker founded Oyster – which charges users $9.95 for unlimited access to a library of more than 1 million books – two years ago.

The app can be found on the iPhone, iPad, Android, Nook HD, Kindle Fire and on the web.

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Image: techhive.com

On the e-book store, books will cost between $9.99 and $14.99 to download.

According to SiliconRepublic.com, all five of the largest book publishers in the US have signed up to the service: Hachette, HarperCollins, Macmillan, Penguin Random House, Simon & Schuster, and more.

“The growth of Oyster to date demonstrates the huge demand in the market for a product with design and user experience at its core, offering a totally new way to discover and read books,” Stromberg said.

“We know that readers want to see all of their options and access every book—subscription and retail—in one place. With this launch, we’re pairing the best in subscription with the best in e-book retail to deliver a comprehensive offering for readers.”

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