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09th Sep 2019

What we can expect from Apple’s biggest event of the year on Tuesday

Alan Loughnane

Apple event September

A lot on the way…

Apple is holding an event Tuesday at the Steve Jobs Theatre on its Apple Park campus, where they’re likely to make several announcements about their upcoming products, the pick of these being what’s expected to be three new iPhones.

But smartphones sales have plateaued in recent years for Apple with a market share of 14.1% in Q1 of 2018 falling to just an 11.9% market share in the same period this year.

With the iPhone waning in popularity, it has pushed Apple to implement a broader focus on services and wearables so Tuesday’s event will certainly encompass far more than just it’s smartphone offerings.

However, the marquee announcement will still be the new iPhone and Apple is expected to unveil three iPhones to succeed the iPhone XS, iPhone XS Max, and iPhone XR.

The company is rumoured to be dropping the X from the name with two of the phones potentially being called the iPhone 11 and the iPhone 11 Pro.

With their main Android rivals all introducing triple cameras in recent years, it’s expected Apple will follow suit.

Moving onto the Apple Watch Series, there probably won’t be many major innovations following last year’s big changes. But there may be some new coverings and straps available. But there may be a sleuth of new software developments thrown into the mix including sleep tracking and a standalone App Store for the watch.

An AirPods update seems unlikely after a new version was released earlier this year.

Apple is also anticipated to officially release software updates for its iPhone, iPad, MacBook, and Watch lineup, which it has done in previous years at this event.

MacOS Catalina will bring an overhaul of iTunes, splitting the app into three: Apple Music, Podcasts and TV.

The latest version of iOS, which powers iPhones, will introduce a dark mode and new features for stock apps like Mail and Maps.

Apple may also share more details of its upcoming streaming service Apple TV+ – a new Netflix rival.

Bloomberg has reported there will be updated 11in and 12.9in iPad Pros, both with “upgraded cameras” and faster processors, and a fresh 16in MacBook Pro to replace the current 15in model.

However, it’s unclear if these will be announced tomorrow as iPad announcements have historically been announced in October.

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Topics:

Apple