Get set for the return of the Coors Light ‘Great Rocky Mountain Game.
It’s thumbs at the ready for Coors Light fans this summer as its popular mobile gaming app, The Great Rocky Mountain Game, returns for a second season, boasting bigger and better features than ever before. The interactive game allows fans to win daily prizes as they navigate their way through the Rockies, avoiding obstacles and collecting power ups along the way. Last year, over 53,644 players clocked an impressive 492 days and 13 hours playing, with a game played every seven seconds.
Ahead of this season's kick off, Coors Light surveyed players to find out what ‘upgrades’ to the game they would like to see in 2014. The survey revealed 54% chose multiple tracks and levels, 20% wanted more power ups and 15% fancied some healthy competition with the introduction of leagues. Coors Light delivered, as the game now boasts five levels, increased power ups and competitive leagues for mates.
There’s everything to play for this summer as The Great Rocky Mountain Game has over 8,000 prizes up for grabs every week, including; pints and six packs of Coors Light, branded merchandise and adventure sports vouchers. Thirsty winners can redeem their pint of Coors Light in pubs across Ireland. In addition, Coors Light will celebrate and reward players with additional prizes for reaching key Rocky Mountain Game Milestones over the 12-week game period.
The Coors Light Great Rocky Mountain Game app is now available on the iTunes and Google Play stores. From the 11th of June, Coors Light fans can register on
Facebook for their chance to win. You can also visit and register at the Coors Light
site.
