Howaya Conor McRevver.

Ireland's first dedicated telematics insurer, BoxyMo.ie launched an online game on Tuesday which is targeted at Ireland’s younger drivers. The game is playable on mobile, desktop and tablet and will serve as a vehicle to educate young drivers on road safety. It stars characters such as Ed Steerin, Kelly Cardashian and Justin Beeper and players are challenged to drive on a virtual road for as long as possible with one point being awarded for every second of driving. The difficulty of play changes frequently through real-life driving scenarios such as changing weather conditions and hazardous objects. If players don’t successfully combat the obstacles, they are knocked out. The safest, most skilled drivers will be placed on a nationwide leaderboard hosted on Facebook, and they can win weekly prizes such as meal vouchers, cinema tickets and tech goodies. The game reminds players that the RSA considers human behaviour to be the primary cause of 90% of collisions on Irish roads, with distracted drivers contributing to more than 1,400 fatal and injury collisions each year. Driving under the influence of alcohol remains a key area where awareness amongst young drivers is needed, with alcohol currently a factor in 38% of fatal crashes on Irish roads. The game’s focus is to alert younger drivers to the most recent Irish road safety statistics from the RSA throughout, compelling players to be more aware of dangers on the roads and alter their real-life driving behaviour. Alex Todd, brand manager at MCL Insurance, the operators of BoxyMo.ie said; "Players will have a lot of fun with this game. It’s challenging and a little bit addictive with well thought-out characters and obstacles. “We are proud to introduce this game to young drivers today, not only for its impressive gameplay but the noble purpose at its heart. The game brings to life everyday driving challenges in an effort to educate our younger motorists on the harsh realities of Ireland’s driving statistics. “Young people who have recently passed their test are understandably excited about getting on the road, but they are not necessarily thinking about the very real dangers that exist when driving. It’s the perfect way to say, ‘yes it is fun to go out and drive but it’s important to know the dangers as well.” You can play the game for yourself here.