Everyone will soon be using the new Snapchat feature that cost them $100 million 4 years ago

Everyone will soon be using the new Snapchat feature that cost them $100 million

Expect to see a lot of this on Snapchat in the very near future.

As if the millions of people that use Snapchat on a daily basis needed more excuses for procrastination, they’ve been given one with the introduction of a feature that cost Snapchat a lot of money.

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On Tuesday, July 19, Snapchat rolled out the Bitmoji feature, which allows users to create their own personal emoji and use it to express themselves on the app.

Earlier this year, there were reports that Snapchat had shelled out as much as $100 million to acquire Bitmoji, an app that allows you to create your own personal emoji and comic strip based on your own personal avatar.

bitmoji

You do have to download the Bitmoji app to get the emoji party started, but once you do, you’re good to use it in pictures, video and chat on Snapchat and you can use the personalised emojis of friends who have done likewise.

The video below offers a handy guide to getting started; just don’t expect to be getting much work done anytime soon.

Clip via Snapchat

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