HTC launch their new smartphone the HTC One M8 in London and dazzle Londoners with a show-piece event.
Shoppers on London’s famous Oxford street did a double take yesterday as HTC celebrated the launch of its new HTC One M8 flagship smartphone by “taking over” the world famous Selfridges store.
The take-over saw HTC feature in many of the store’s iconic window displays and the smartphone opened a number of “pop up” Demo Bars in the ground floor women’s fashion department and lower ground electronics department.
HTC also built a bespoke pop up Skater Park in the adjacent Selfridge Hotel, which is currently being renovated and treated visitors to impromptu skateboard “showboating” demonstrations.
The ambitious retail and brand collaboration was designed to place HTC in the heart of shopping, style, fashion, sport and London culture.
This article was brought to you in association with HTC, designers of the HTC One m8, with beautiful design inside and outside, the HTC One m8 is an evolution of the HTC One, the world’s most awarded phone in 2013
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