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23rd Mar 2022

Instagram launches new features for the feed

Hugh Carr

instagram changes

New features will change how users view content in the app.

Instagram has announced a new update to the feed that will change how users see what appears on their feed.

Along with your Home Feed, users can now choose to view posts in the Following or Favourites categories.

Favourites will only show you posts from accounts that you choose, and will give those accounts priority on your home feed.

You can add up to 50 accounts to the Favourites tab, and users will not be notified if they’ve been added or removed.

This list can also be changed at any time.

You must be following an account to add it to your Favourites list, however.

Posts from Favourite accounts will be marked with a star in your Home feed.

The Following tab will show you posts from accounts in chronological order.

“Today, we’re introducing Favorites and Following, two new ways to choose what you see in your feed,” said Head of Instagram, Adam Mosseri.

“We want you to be able to shape Instagram into the best possible experience, and giving you ways to quickly see what you’re most interested in is an important step in that direction.”

Instagram recently announced that the image-sharing social media platform has reached over two billion monthly users, with the app being the most downloaded app globally in the last three months of 2021.

“We’re always working on new ways to improve your Instagram experience,” Mosseri added.

“We’ll continue to build features like Favorites and Following to give you more choice and control over what you see, and help make the time you spend on the app feel more intentional.”

Instagram’s parent company, Meta, was recently accused of engaging in “extremist activity” by Russian courts, causing the platform to be banned in the country in the wake of the invasion of Ukraine.

The apps were banned on Monday (21 March).

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