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21st Jun 2018

Instagram is about to become a lot more like YouTube

Alan Loughnane

Instagram videos

A bold move…

Instagram’s rapid growth is continuing, as the photo-sharing platform revealed it has hit 1 billion monthly users, and unveiled plans to expand into long-form videos.

The app, which is owned by Facebook, previously stated last September that there were 800 million people using the app. Year on year, it’s been adding about 200 million new users.

Now, Instagram CEO Kevin Systrom announced on Wednesday that the company is launching a long-form video platform with the aim of targeting the kinds of online celebrity “creators” and fans who have always used YouTube as their platform.

The company announced a new app for long-form video called IGTV, which will also exist as a tab within Instagram’s existing app.

On IGTV, long-form vertical videos can go as long as ten minutes, when previously they were limited to one minute. However, Instagram is making some exceptions for some of their larger creators as they will allow them to post up to 60 minutes of video.

The new feature is going to be available immediately globally so you should see it on your app at some stage today.

There will be a new IGTV app as well as a button for the new feature next to the ‘Stories’ section on the app.

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