First introduced at the Consumer Electronics Show in 2019 - where it was an honouree for the innovation award - LG have finally announced that its new Rollable TV will be launched to market in 2020.
What it essentially involves is a sound bar, itself complete with cutting edge technology, which is also the housing for the TV.
Depending on what you're using the TV for at the time, different amounts of the screen will roll out of the sound bar. So, if you're just using it for music, then a small amount will roll out, with dimensions similar to a line view on Spotify or other music apps.
There are different amounts for different uses, all the way up to a full 65-inch screen, which LG describes as:
"A whole new cinematic world right before your eyes. Infused colours in Perfect Black and breathtaking Dolby Vision now meets the α9 Gen 2 Intelligent Processor and deep learning AI algorithm to deliver another level of realistic imagery like never before."
However - and here comes the bad news - CNET reports that the TV will go on sale at $60,000, or about €53,600.
That is A LOT for a 65-inch TV, especially considering LG's standard, non-rollable 65-inch TV goes for about €1,800.
But we guess that is the cost for innovation. And the cost for having a TV that doesn't look like you have a TV until - POOF! - suddenly magically appearing TV!
The exact release date hasn't been expanded beyond "2020", but you shouldn't have too much longer to wait if you have tens of thousands of euros burning a hole in your pocket right now...
Clip via LG USA Home Appliances and ElectronicsMain image via LG.com
