He added that ‘echo chambers’ – in which you only see content in line with your own views – are not a problem.
Mark Zuckerberg has come out fighting against allegations that fake news on Facebook indirectly caused Donald Trump to win the Presidential election earlier this week.
The co-founder of the social media giant was responding to criticism that Facebook’s algorithm allowed false reports to overtake people’s feeds, and also that people were denied the chance to read opposing points of view.
Zuckerberg was speaking at the Technonomy conference in Half Moon Bay and said that, while Facebook has work to do to stop false stories appearing on its feed, most of what you see on Facebook is true.
“That it influenced the election in any way is a pretty crazy idea,” he said.
He laid the blame for the fact that users don’t see enough opposing views at the feet of users, insisting the content is there but that people just don’t want to click on something they don’t agree with.
“All of the research we have suggests that this hasn’t really been a problem,” he added.
“The biggest filter in the system is not that the content isn’t there, but just that you don’t click on it.
“As norms change and as people want to see more news, we will have to continue to evolve the guidelines to reflect the values that the community holds.
“It’s tough to make everyone happy, but we care, and we care about learning quickly and making this better and better and better.”
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