WATCH: Everyone is losing their minds over Spike Jonze's new ad for Apple
Wow. Just ... wow.
Spike Jonze has always been one of those directors that got people talking.
From his movies Being John Malkovich, Adaptation, Where The Wild Things Are and Her, to his groundbreaking music videos like 'Buddy Holly' for Weezer, 'It's Oh So Quiet' for Bjork, 'Sabotage' for The Beastie Boys, and the infamous Christopher Walken-starring 'Weapon Of Choice' for Fatboy Slim, he certainly has an eye for the unique.
And so it continues with his short movie that doubles as an advert for Apple's new HomePod.
In it, we see singer and model FKA Twigs coming home from a hard day, and asking Siri to play a song she might like. Obligingly, Siri plays Anderson .Paak's new song 'Til It's Over', and Twigs begins to dance along with it.
But as she does, so does her apartment, and before long we've got a mind-bending eye-gasm on our hands, as Jonze perfectly mixes practical and visual effects and we end up with one of the best adverts we've seen in a very long time.
Take five minutes out of your day to enjoy this.
Clip via Apple
Had your mind suitably blown?
Yeah, us too.
And so has pretty much everyone else who has watched it.
Spike Jonze is a genius. Hands down. https://t.co/VmRkNrRxZ6
— Jon M. Chu (@jonmchu) March 6, 2018
The Spike Jonze Homepod commercial... that is very very very very very very very very very good advertising. Wow.
— FILM CRIT HULK (@FilmCritHULK) March 6, 2018
Spike Jonze never ceases to amaze me. Always outstanding. https://t.co/TXw0wgFKfF
— Neal Brennan (@nealbrennan) March 6, 2018
New Anderson .Paak song. FKA Twigs dancing to it. Directed by Spike Jonze. It’s an Apple ad. https://t.co/RRgUCkbUH3
— Dee Phunk (@DeePhunk) March 6, 2018
Goodness me I bloody love Spike Jonze.https://t.co/15puilvIZE
— Sammy Paul (@ICOEPR) March 6, 2018
— Matthew Panzarino (@panzer) March 6, 2018