The most-watched original Netflix shows have been revealed
We're probably responsible for most of these Daredevil views.
San Diego-based Luth Research have (kind of) revealed one of the media industry's most closely-guarded secrets... the audience levels for Netflix original series.
Although Netflix haven't revealed the information themselves, the Luth Research company has assembled their own panel of Netflix subscribers in the U.S. to use as a tool to help determine the most popular programs on the streaming service.
The analysis, which was originally presented in this article in Variety, revealed the numbers for many of Netflix’s most recently launched original series.
Here's what the data, drawn from a sample of 2,500 Netflix subscribers watching via computers, tablets or smartphones, uncovered:
Daredevil, the first of multiple superhero dramas coming to Netflix as part of a deal with Marvel, premiered April 10, and is seeing strong sampling, with an estimated 10.7% of subscribers watching at least one episode in its first 11 days on the streaming service.
By way of comparison, the third season of House Of Cards, which premiered Feb. 27, attracted 6.5% of subs over its first 30 days of availability. New comedy Unbreakable Kimmy Schmidt also bettered House Of Cards in its first month (7.3%), while new drama Bloodline appears to be a slow starter (2.4%).
Still, any way you look at it, House Of Cards is clearly a big attraction for Netflix. When all three seasons of the show are taken into account, the program has been the most popular series on all of Netflix in March (6.4%). Its third season was also binge-viewed more than any of the other aforementioned originals, with nearly half of subs having watched at least three episodes in a single day in the first 30 days after release.
Netflix have declined comment regarding the Luth findings.
In case you haven't started watching any of these super Netflix shows yet, check out the terrific trailers below...
Unbreakable Kimmy Schmidt
House Of Cards