And it comes from the creator of… Twitter!
BlueSky Social is the another creation of Jack Dorsey, the former co-founder and co-CEO of Twitter. In October 2022, Elon Musk bought Twitter for $44 billion, and Dorsey used some of that money to create BlueSky Social.
If you don’t have a Twitter account or haven’t been following the news, suffice it to say that since Musk’s takeover, it hasn’t been going great. So much so that users have been looking at alternatives to the platform, and for a while it looked like Mastodon might be the one to challenge Twitter for the crown, but that seemed to fall away quickly.
However, BlueSky Social could be the successful alternative that Twitter users looking for another social network to try out, with it being described as “a decentralised protocol and app”. And no, we’re not fully sure what that means, either. On the official website, BlueSky Social describes itself as follows:
“The web. Email. RSS feeds. XMPP chats. What all these technologies had in common is they allowed people to freely interact and create content, without a single intermediary.
“We‘re building the AT Protocol, a new foundation for social networking which gives creators independence from platforms, developers the freedom to build, and users a choice in their experience.”
Again, we’re not 100% sure we know what ALL of that means, but more than likely it will all come down to the two following things: (1) Is this where the cool people are going to be now?, and (2) Is it as easy/even easier to set-up/use as Twitter?
At the moment, BlueSky Social is still in its beta activation and is only accessible via invitation, but you can request to be invited to try it out right here.
Main image via BlueSky Social/Twitter
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