They didn't even use it as an ad, just stuck this iPhone-shot video on their site and watched the hits roll in.
To mark the 30th anniversary of the iconic Mac being launched, Apple have put together a mini-film. Using the idea of technology in people's hands as their inspiration (the same idea that the Mac was launched with in 1984) they compile the myriad of ways that Apple technology is now used.
All shot on iPhones, in one day, it is typically classy and cool stuff from Apple.
https://www.youtube.com/watch?v=zJahlKPCL9g
