Video: Look at the size of the interactive Google ad that’s currently dominating Times Square
There’s no missing that. Jaysus.
In terms of the best places to advertise in the entire world, you can’t get much better than Times Square in New York, where one is surrounded by dozens upon dozens of ads in a sea of big screens and flashing lights.
This week, Google have rented the biggest advertising space in Times Square to display an interactive mobile game that allows users to ‘Androidify’ themselves and use a character they create to interact with on the big screen.
To give you an idea of the scale of the ad, the screen has an area of 25,000 square feet, is eight stories tall and takes up the length of an entire street. So yeah, it’s pretty big.
Users can play various games, such as keepie-uppies, with their characters on the big screen and considering the amount of people that pass through Times Square on a daily basis, it is expected to generate massive user interaction between now and early in the New Year.
Google will also be giving air time to six non-profit charity organisations on the advert over the next few weeks, while it is estimated that the cost of renting the space is approximately $2.5 million for four weeks.
We’re no financial experts or anything but we reckon Google will just about manage to cover it. and YouTube/RuptlyTV