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11th Sep 2014

Video: Samsung have released a load of ads taking the p*ss out of the iPhone 6

That didn't take long...

Conor Heneghan

They did it for the iPhone 5 so it’s no real surprise that Samsung are having a cut at one of their major competitors after the launch of the iPhone 6 this week.

Whether you’re a fan of the iPhone or not, you can barely move without hearing it mentioned this week after the launch of Apple’s latest model on Tuesday and Samsung haven’t waited around before attempting to take a bite out of the hype surrounding their rival’s new toy.

Like previous digs in Apple’s direction, there’s nothing very subtle about their latest attack, with the interrupted live stream of the launch, the iWatch and the fact that Apple have belatedly decided to use a bigger screen with the iPhone 6 Plus coming under plenty of scrutiny.

The series of ads – titled ‘It doesn’t take a genius’ push the Samsung Galaxy Note 4 as an alternative to the iPhone 6 and all use the tagline ‘The Next big thing is already here’ that was previously used when attacking the last iPhone model. We’ve included a selection below but you can check them all out here.

Some might say that this kind of rivalry between the two electronic giants might come across a little petty, but as long as there’s no vested interest it’s enjoyable enough at the same time and if it help keeps both Apple and Samsung on their toes in terms of the products they’re offering to the consumer, then all the better.

Hat-tip: Business Insider

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