VIDEO: Watch this powerful ad for a Snapchat account that's aiming to help people report domestic abuse
A truly great idea.
In this day and age, you'd be hard-pushed to find a young person who isn't using the instant-messaging app Snapchat.
An Indian organisation called Love Doctor is putting the ubiquitous nature of the technology to good use, and using it as a tool for people who want to report that they are suffering from domestic abuse.
While the organisation is currently only really helping out Indians and Indians residing in places like the US and Canada - we can safely say that we'd love to see such an account established in Ireland to help people report any abuse they might be facing.
Here's a powerful advertisement for the Snapchat account, lovedoctordotin.
Clip via Snap Counsellors.