Jeans for under twenty quid? Penneys focus on cut-price denim

Penneys have launched a new range of jeans for men, and despite being an improved fit they still cost under €20. Blimey.

By Nick Bradshaw

Nobody could ever accuse Penneys of offering anything other than value for money and the low-cost retailer are this month making a concerted push to alert the Irish

Value-for-money retailer Penneys are putting a focus on denim this month.  In particular they want to draw our attention to their new range of jeans for men which, they claim, offer the perfect fit and the perfect wash at the perfect price.

Yes we love our name brands such as our Diesel and our G-Star jeans, but it’s very hard to ignore a Penneys sub-€20 price-point.

And this isn’t just a case of one pair of jeans that’s hardly ever in stock in your size being available for that price – a number of new lines have been introduced, with some jeans costing as little as a tenner.

Penneys say that they’ve improved the fit and the fabric without increasing their prices.

You’ll need to be a certain shape to get away with a pair of Penneys skinny jeans, but if you try them and don’t like them you’ll only be out of pocket by the cost of a couple of pints rather than by €100+.

Straight-legged jeans from €10

Worker denims from €15

Straight-leg jeans with braces €19

Slim-leg jeans from €10