Man trapped for three days survives by eating frozen beer

One Alaskan man has survived three days trapped in a snowdrift by eating nothing but frozen beer, while listening to Pink Floyd.

Clifton Vial obviously took a page out of Bear Grills survival guide, or Homer Simpson, but either way he has survived a harrowing ordeal like any real man would.

Vial, 52, was driving in a remote area of Alaska near Nome when he crashed and became stuck. He was wearing flimsy tennis shoes, jeans and a $20 jacket. Not exactly the type of gear you’d want to be wearing in temperatures of minus 28C.

"I made an attempt at digging myself out and realised how badly I was stuck," he said. "I would have been frostbit before I ever got the thing out of there."

Vial used a sleeping bag to keep himself warm, wrapped his feet up in a towel to prevent frostbite and turned on the engine every now and again to heat things up, and to listen to a bit of Floyd.

However, Vial then realised he had no food, but noticed he had a few can of Coors Light beer in the back of his truck.

"I cut the lids off and dug it out with a knife," he said.

His family was out of town so he couldn’t contact them for help. Thankfully his employer raised the alarm when a ‘punctual’ Mr. Vial never showed up for work on Monday.

Rescuers and co-workers found Vial and his truck 60 hours after he crashed.

Is this an amazing story of survival? Or the greatest marketing stunt ever?