Given what happened during last night's World Cup clash between Italy and Uruguay, brands have been falling over themselves to meme some publicity out of Luis Suarez.
Some aren't great, but Specsavers have come up with a cracker.
This isn't going away soon, so it's probably best just to sit back, not to argue and enjoy all the bitey fun.
Who knew it was all just a mix-up over a simple pasta dish?
