Sure it includes a not so subtle reference to soft drugs but you can’t say it wouldn’t grab your attention.
When times are as tough as they are right now, companies have to try that bit harder to get their product out there, whether it’s offering discounted prices, increasing advertising exposure on the radio or the telly or launching marketing campaigns featuring scantily clad ladies (always works for us).
Clever or catchy taglines are another method that often proves effective and you won’t find a catchier or cleverer tagline than this one for Summerhill Lawns that was sent into us on Twitter earlier today.
What a tag line for your company! #marketing #onlyinireland pic.twitter.com/vYC63LWZZl @JOEdotie
— Christopher Dowdall (@kitdowdall) July 4, 2013
Granted it’s not the most PC slogan around and they probably get an awful lot of hassle from customers complaining about blatant false advertising but as far as taglines go, it certainly features very high on our list. Very high indeed.
Hat-tip to Christopher Dowdall for sending this into us. Christopher is now in with a shot of winning €250 by the end of the month.
