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Published 16:52 30 Nov 2012 GMT
Updated 02:34 1 Jun 2013 BST

Great tune, great idea, great ad.
This ad, made to promote Durex Extra Safe, is one of the best we have see this year. From the simple idea, to the cracking tune (‘Ça plane pour moi’ cover by Sonic Youth) to the wonderful way it is shot, this is a top-class bit of peruasive marketing.
But the ending, and the super slow-mo, are what really makes it superb.
Hats off, or more correctly on, to all concerned.

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