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Video: An absolutely brilliant condom ad you have to see

Published 16:52 30 Nov 2012 GMT

Updated 02:34 1 Jun 2013 BST

JOE
Video: An absolutely brilliant condom ad you have to see

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http://vimeo.com/53236547

Great tune, great idea, great ad.

This ad, made to promote Durex Extra Safe, is one of the best we have see this year. From the simple idea, to the cracking tune (‘Ça plane pour moi’ cover by Sonic Youth) to the wonderful way it is shot, this is a top-class bit of peruasive marketing.

But the ending, and the super slow-mo, are what really makes it superb.

Hats off, or more correctly on, to all concerned.

Video: An absolutely brilliant condom ad you have to see