We have no idea what this is about or why they chose to launch their kit like this.
We thought the infamously bad chicken advert starring David Dunn and some of his Blackburn Rovers team-mates would be the worst bit of advertising ever to be committed to film in the name of the club but we were wrong. Way wrong.
The video posted by Blackburn to their YouTube channel tonight to launch their new kit, which goes on sale later in the week, is unbelievable in so many ways we don’t know where to start.
By turns creepy and crap and often both at the same time, this is surely the worst kit launch video of all time.