It’s all to do with a campaign against football violence in Argentina.
These are sad times for the pint-sized Argentinian. Not only is he out for two months with an injury, his great rival Cristiano Ronaldo has been in blistering form for club and country. But the reason he is shedding tears is not because of those two issues. Well not in public anyhow,
Disturbances in Argentinian fooball is a growing concern, so much so that they asked the Barcelona striker to front their campaign ‘No One Wins’, which he was only too happy to do.
An emotional Messi, coupled with the perfect music, really sets the tone.
http://www.youtube.com/watch?v=yQBU15jM5gA
Hat-tip 101greatgoals