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17th Dec 2014

50 Cent is selling luxury underwear for $100

That's a 20,000% mark up!

Alan Loughnane

His name may suggest otherwise but rapper 50 Cent’s new underwear range will not appeal to those living on the breadline, or even those living far away from it…

It is now standard practice for rappers to delve into fashion at some stage and the time is now for 50 Cent as he launches his new high-end underwear line for FRIGO Revolution Wear.

If you manage to get over the irony of the fact that you will be buying a $100/€80 pair of unmentionables off a guy named 50 Cent, you can watch the American explain (rather funnily below) why you should buy the expensive crotch hammocks.

If a recent post on his Instagram account is anything to go by, he is getting well paid to promote the brand. We aren’t great at maths, but we reckon he could buy 780,000 pairs of $100 underwear with that kind of cash.

http://instagram.com/p/wpcqnGMLxi/?modal=true

The underwear themselves are hand stitched with luxury materials with laser cut cooling vents and ergonomically placed mesh panels… Whatever that jargon means.

https://www.youtube.com/watch?v=259kwu7I3fg

Video via Late Night with Seth Meyers.

If you’re curious as to what you get for your money, here is a short video description that will definitely not convince you to buy the underwear…

Video via Frigo Revolution.

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Topics:

50 Cent,Style