“They are the Resurrection,” to paraphrase the Stone Roses…
The Stone Roses, they’re a cool band, right?
We recently brought you the unfortunate news that as many as 20 staff at Phantom FM had been laid off due to cuts “to ensure (the station’s) long-term viability.” The news has now broken, according to a story in The Irish Times, that the Dublin alternative rock station is to be rebranded next month as TXFM in a bid to turn around the station’s flagging fortunes.
The article went on to clarify that the station’s staff were told that the move will align Phantom more closely with national station Today FM, with both stations having a common owner in businessman Denis O’Brien.
A statement released to the paper also explained that TXFM would retain its own targets, budgets and “market ambitions” and would work in “greater unison with Today FM” to capitalise on its “commercial strength and presence in the Irish radio market.”
The new, rebranded station will be launched in March 2014.
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