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08th May 2014

Video: Lidl Ireland is revealed as the secret behind Dublin’s Secret Garden

"The meat. The fish. The vegetables. And all the other menu items were purchased at Lidl."

Tony Cuddihy

“The meat. The fish. The vegetables. And all the other menu items were purchased at Lidl.”

For anyone that thinks food tastes better if it costs more, think again.

Much of the buzz around Dublin this week has been around the new, Secret Garden pop-up restaurant in Dublin’s Temple Bar area.

Well, as it turns out, the whole is a marketing masterstroke by budget supermarket chain Lidl.

Genius.

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Topics:

Lidl