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30th Jan 2024

One of the greatest video games is taking over Dundrum Town Centre with OREO – and there’s some great prizes up for grabs

Sarah McKenna Barry

Brought to you by Oreo

Attention all retro gamers, this is not to be missed!

The global cookie powerhouse that is Oreo is no stranger to iconic partnerships, and their latest collaboration may be their most playful one to date.

That’s right, 2024 sees the delicious black and white cookie join forces with one of the most beloved video game characters ever created – the legend that is Pac-Man.

Through this collaboration, OREO and Pac-Man are unlocking a world of playfulness by turning every cookie into an AR Pac-Man Maze that you can explore on your phone. There are six different embossed cookies with six different Pac-Man mazes to explore, so you’ll be able to weave your way through the challenge, eating power pellets and escaping ghosts as your Pac-Man grows stronger. As well as this unique opportunity to indulge in some retro gaming, players have the chance to win some incredible prizes, including a trip to Japan, where Pac-Man was created over 40 years ago.

To celebrate OREO x Pac-Man, the partnership will be taking over Dundrum Town Centre from 29th January until 11th February. Head to the shopping centre and enter a world full of fun and nostalgia. You’ll also have the chance to sample some special edition OREO x Pac-Man cookies for yourself on Saturday 3rd February.

Can’t make the OREO x Pac-Man takeover at Dundrum Town Centre? No problem, you can still get involved in the competition. Simply visit and chase playfulness for your chance to win some incredible prizes.

By playing the game, you will be entered into a main prize draw to win a trip to the gaming haven that is Japan, but that’s not all. Each day, OREO x Pac-Man will be giving away some great prizes to players, including Pac-Man arcades, mini arcades and Pac-Man key-rings.

Ready to chase playfulness? For more information on how to get involved, visit the website right here, and to dive headfirst into a world of arcade nostalgia, check out the OREO x Pac-Man takeover in Dundrum Town Centre from 29th January.

UK & ROI, 18+ UK and ROI residents only. Ts&Cs apply. Ends on 28/04/2024. Purchase necessary in the UK, NPN for ROI. Internet & personal details required. Entry & prize restrictions apply. Visit for full T&Cs, prize details and ROI NPN.