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10th April 2017
11:57am BST

No one wants to listen to experts anymore. If you are Britain and you don't listen, you wind up scared and alone, if you are a saucy butter company, listening to experts might actually be the worse decision, Elaine Lavery of Improper Butter, talks about ignoring the consultants and rebranding her business to make it stand out on the shelves.
On The Capital B panel this week is video game coder and millionaire programmer, Bobby Healy of cartrawler, who is sceptical about everything and Jennie McGinn, OPSH co-founder, who is refusing to take any prisoners.
Check out the podcast below:
2.28; Kenny Jacobs, Ryanair interview
14.05; What is Michael O'Leary like as a boss?
18.40; The panel discuss Ryanair's transformation and building trust in a brand
24.50; Improper butter talk about standing out on the shelves on the AIB Business brainstorm
38.25; MMA fighters Chris Fields and Brian Lee on the death of the chicken fillet role
53.40; The panel goes deep into the nitty gritty of world salad domination
https://soundcloud.com/thecapitalbjoe/episode-7tearing-up-the-script-how-ryanair-remade-itself-and-irish-mma-fighters-making-salad-sexyExplore more on these topics:

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