Looks like they want you to ditch your consoles completely.
In much the same way that Netflix and Amazon Prime Video and all of the other streaming services have completely changed how we consume TV and movies, the same could be about to happen for gamers play their games.
Google Stadia is set to drop just in time for Christmas, but unlike that streaming service, Apple have announced that their new gaming set up will be downloads only.
Yep, all you need is an Apple device - iPhone, iPad, Apple TV, or Mac - and set up your Apple Arcade subscription and away you go.
At the Apple event taking place today (Tuesday 10 September), it was announced that Apple Arcade is set to launch in 150 countries on Thursday 19 September, and for the very reasonable price of $4.99 per month (Ireland / UK prices have not yet been released).
Additionally, the subscription will launch with over 100 games available to download right away, and there will be a free first month for new subscribers to get a feel for the new service.
Unlike with Google Stadia, which will be another platform for pre-existing games, it does look like the games coming to Apple Arcade will be almost entirely exclusive to this subscription service, including a new Sonic The Hedgehog game, and the latest projects from the creators of the likes of Sim City and Final Fantasy.
Check out the first launch trailer for the service right here:
Clip via Apple
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