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26th Mar 2016

Aldi forced to change horribly inappropriate name of their yellow paint

Nooruddean Choudry

We’re not sure this was the best idea.

If you’ve ever been shopping for paint in a supermarket or DIY store, you’ll be fully aware of all the weird and wonderful names they have for the differing colours. There’s about twelve shades of white.

But this is definitely the worst we’ve seen. In fact we’re not entirely sure how it possibly made it through the vetting process. Who saw the suggestion and thought: ‘Yep, that’s sounds about right!’

Aldi have been selling a bright amber paint named after rapeseed flowers for £4.99 a tin, and quite unbelievably decided upon ‘Rape Yellow’ as a suitable description.

According to the Coventry Telegraph, one customer became ‘choked up’ when she saw the name on the tin.

She told the paper: “I looked at the paint and thought it can’t possibly say that, you have got to be kidding me, there’s no way they would sell that. I started choking.

“You wouldn’t sell something called abortion red or poo brown. It is a word that is a problem. How many other words can you think of for yellow without using that one?”

An Aldi spokesman told The Metro: “This paint is a colour widely referred to in the industry as ‘RAL 1021 Rape Yellow’, which refers to rapeseed.

“The colour name will be altered to rapeseed yellow for all future production of this paint.”

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