Coca-Cola is launching its first ever slushie
Sweet baby Jesus it's actually happening.
Our prayers have been answered, ladies and gentlemen, and Coca-Cola have decided to launch the first ever official Coke slushie to delight our taste buds and more than likely, freeze our brains. Perhaps temporarily, perhaps forever.
The new frozen variant of the iconic soft drink brand will be released on the 16 April, but alas, it will be released only in Japan... for now at least.
It's not good news for us hardcore ice blasters on this side of the world, but let's be honest, it's still very exciting news in the big, bad world of slushie innovation.
As you can see, the refreshing-looking concoction comes in a nifty looking pouch for anyone wanting pounding brain freezes on the go, perhaps whilst you're hungover on public transport or during a particularly dull meeting where everyone else is drinking coffee. You know, something to take your mind off the relentless pain of existence.
Infused with a hint of lemon, the drink will cost 130 yen, which works out at around €1. Quite reasonable, we'd have thought.
Recently Coca-Cola Japan also announced that it will also be experimenting with alcoholic drinks. Whether that leads to slushies you can get absolutely trollied from remains to be seen.