EXCLUSIVE: Brewers at St James’s Gate unveil brand new Irish lager
“The best light tasting lager our brewers have ever created.”
Brewers at the famous St. James’s Gate Brewery in Dublin have unveiled a new lager known as ‘Rockshore,’ a beer inspired by the “rugged refreshing experience of the west coast of Ireland”.
Rockshore Irish lager has an ABV (alcohol by volume) of 4%, contains 106 calories per bottle and will be rolled out nationally from Thursday.
Described by Niki Maccorquodale, Head of Beer Innovation at Diageo Europe as “the best light tasting lager our brewers have ever created,” it will be available in pubs, bars, restaurants, off-licences, supermarkets and convenience stores throughout the country over the coming weeks.
Speaking at the unveiling of Rockshore on Thursday, Niki Maccorquodale said: “We are absolutely delighted to introduce Rockshore - a light, refreshing tasting lager inspired by the west coast of Ireland from our Brewers here at St James’s Gate.
“Undoubtedly, one of the most captivating parts of Ireland, the west coast is home from home for many of us. From weekend trips with mates, to the salty spray of the Atlantic sea, when the people, playlists and pit stops matter more than anything else in the world, at that moment in time.”
“People are increasingly looking for choice, particularly among beers and lagers offering a refreshing and light taste,” Maccorquodale added.
“Brewed using only four quality ingredients, Rockshore is the best light tasting lager our brewers have ever created and we can’t wait for people to try it.”
You’ll be seeing a lot more of Rockshore when a big advertising and marketing campaign kicks in from 1 April, while there are plans for a series of collaborations and experiences over the summer months.