It's become something of a Christmas tradition.
There are certain signs that tell you that the festive period is on its way. We know some people (and supermarkets) jump the gun as early as August, but when, for example, you start to see Christmas menus at restaurants, or talk turns to Secret Santa in the office break room, you know it's not far away.
A relatively new but eagerly awaited sign is a new John Lewis ad. They have pretty much cornered the market as far as Crimbo commercials go, combining heartfelt visuals with sentimental song covers. Some find them a little emotionally manipulative, but others are moved by their emotive 'storylines'.
Last year's 'Man On The Moon' effort was a rare misstep, with not everyone being blown away with the concept and execution. It didn't quite hit the spot like previous years' favourites...
https://www.youtube.com/watch?v=wuz2ILq4UeA
However, this time round it looks like it could be business as usual, as excited Xmas-heads are already completely enamoured with an advert they haven't even seen in full - simply because it features a dog. John Lewis have released a sneak preview along with the hashtag #BounceBounce, featuring a little girl and cute canine...
https://twitter.com/bouncing2016/status/795536277105872896
It may not be much to go off, but judging by this lot, they've already hit gold...
https://twitter.com/dontfaff/status/795583187091095553
https://twitter.com/SarahLancaster2/status/795583236172873728
https://twitter.com/islaroseuk/status/795561998612365312
https://twitter.com/_OnlineStylist/status/795569162068393984
https://twitter.com/The_Hooded_Para/status/795569998379020288
https://twitter.com/ErinMcCabe1/status/795570646281580544
https://twitter.com/tonykilsby/status/795572576189878272
This article originally appeared on JOE.co.uk.
