If you fancy a fur coat but have been worried about all the animals that are killed to make one, fear not, there's a solution for you in the new chest hair coat
This coat is a pretty daring step in terms of fashion from the lads at dairy firm Arla, who have commissioned it to promote their latest product Wing-co, a high protein milk drink aimed at men.
They claim that they think men have been emasculated, especially by the fashion industry, and their response is this eh...interesting coat which is made entirely of chest hair. It took designers around 200 hours to weave the coat together, and they estimated that they used nearly one million strands of chest hair.
We're not sure if this particular trend is going to catch on this season, but you never know, when winter rolls around we might need the extra warmth.
While the coat is pecsy and you know it, it's also going to set you back £2,499 (just under €3,000), so you better get the credit card out.
Hat tip to The Metro Herald for the pics
