WATCH: The new Ryanair Christmas ad is a real family affair
Or a family a-fare, if that works. Probably doesn't.
Stirring choral music.
Appropriate mood lighting.
An inventive way to keep your ankles warm.
That's right, it's the Ryanair Christmas ad.
Vouchers take centre stage here as the passports to adventure, and, as noted, a unique substitute for socks.
Probably not the wisest idea to go a full day wearing them, mind, but it's a pretty inspired way to keep warm as the winter kicks into gear.
The below video represents a pan-European campaign that celebrates the best things about Christmas; which are "children, surprises and low fare flights".
Said video was made in-house by Ryanair and produced by Dublin production team Cashmere Media, with the overall takeaway being to give your loved ones what they want this Christmas.
And if that's a bunch of vouchers that will allow them to take flight, so be it.
You can check out the new ad below.
— Ryanair (@Ryanair) December 7, 2018