This has to be the most expensive box of cereal in Ireland 4 years ago

This has to be the most expensive box of cereal in Ireland

Ah here.

Aaaaahhhhh here.

via Ed Smith from Today FM

Yes, we know they're imported and Fallon & Byrne, on Exchequer Street in Dublin, will have already paid a pretty penny bringing them over from the States, but could you pay €13 for a box of cereal?

Get away out of that. You could not. More than a tenner for a box of sugar?

Sure that'd buy you an entire pint in Temple Bar.