The new price plan is designed to provide greater accessibility to a broader audience.
At the time of writing, new subscribers to Disney+ pay €8.99 per month – or can prepay for an entire year’s subscription for €89.90 – which gives people access to the constantly expanding libraries of Disney, Pixar, Marvel, Star Wars, National Geographic and Star.
But that is about to change, as Disney+ has announced that it will be launching a new subscription offer which will allow customers to pay less money per month/per year, but in exchange for the appear of adverts attached to the movies or shows they might be watching.
Kareem Daniel, the Chairman of Disney Media and Entertainment Distribution, said the following about the new subscription offer:
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
The launch date and pricing of the new subscription has yet to be confirmed, but the new offer is set to launch for U.S. customers in late 2022, before expanding internationally in 2023.
This new option is part of Disney+’s current plan to have as many as 260 million global customers by the end of 2024.
By the end of 2021, Disney+ had a reported 130 million global subscribers, compared to Netflix’s 222 million and Prime Video’s 200 million.
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