Sony and Disney fight piracy by streaming movies that are still showing in cinemas
Sony and Disney are looking to strike a blow against movie piracy with their latest on-demand streaming project
Both companies have been testing the service in South Korea, as an attempt to stop the flood of pirated movies in the Asian market, but if it proves successful, it may lead to many other movie makers following suit.
Customers can choose to either buy a ticket to the cinema, or stream the movie in the comfort of their own home using their cable, internet, or satellite-TV subscription.
South Korea is the world's eighth-largest film market, so it's a good spot to run the test, with movies such as Django Unchained, Wreck-it Ralph, and Brave all made available to stream, according to the lads at The Verge.
Cinemas will still have a large role to play for the foreseeable future in pushing big movies, but this new development could see a lot more people staying at home on their couches if they roll it out on this side of the world.