WATCH: Netflix's new documentary on the Cambridge Analytica scandal looks like a must-watch
"They took your data. Then they took control."
Netflix have dropped the trailer for their new data mining documentary, and in a case of magnificent free publicity, just a few hours later, Facebook have reportedly been slapped with a record $5 billion (€4.4 billion) settlement following an investigation into data privacy violations.
The Great Hack sets out to uncover the dark world of data exploitation through the compelling personal journeys of players on different sides of the explosive Cambridge Analytica and Facebook data scandal.
The trailer reveals the full width and depth of the scandal, how it may have played an incredibly strong part in the Trump administration and the voting in favour of Brexit, and how the social media juggernauts are now being used to keep tabs on every single aspect of their user's lives.
One of the most jaw-dropping statements made in the trailer is how information is now officially priced at a higher value than oil, and if you've been paying attention, there have been some devastating wars fought over the ownership of the geographical location of oil.
Which doesn't bode well for the future of ownership of data, to be honest.
The Great Hack will be available to watch on Netflix from Wednesday 24 July.
Clip via Netflix