Did you see it?
It’s estimated that 111.3 million people watched the Super bowl in America alone in 2017, and that doesn’t take into account the millions of people around the world who tuned into watch Tom Brady’s New England Patriots do the business on Monday morning.
Obviously companies are keen to have their product on show during such a viewed spectacle and are willing to pay top dollar for advertising space.
In 2015, the price of a 30-second advertisement during the Super Bowl was a whopping $5 million.
One of these ads during the game which was most talked about was Audi’s superb ad which served an important message about gender equality.
It contained the line: “Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”
https://www.youtube.com/watch?v=G6u10YPk_34
Video via Audi USA
.@Audi’s #SuperBowl ad, which advocates for equal pay and features a girl who rules the race track, was directed by Aoife McArdle. #AdMeter pic.twitter.com/dMaONe8uCH
— USA TODAY (@USATODAY) February 6, 2017
The ad was directed by Tyrone director Aoife McArdle, who grew up in Omagh and studied in Dublin.
She has previously directed a number of music videos and ads such as the video for U2’s Every Breaking Wave, which was nominated for Best International Music Video at the UK Music Video Awards in 2015.
She also created this brilliant Under Armour ad from 2016…
https://www.youtube.com/watch?v=nw65LZucfpQ
Video via Under Armour
Some people were impressed with the Super Bowl ad…
My wife just told me we are buying an Audi. #Superbowl
— Christopher Moore (@TheAuthorGuy) February 6, 2017
https://twitter.com/aishatyler/status/828418672377069569
Although other were quick to point out the flaws…
https://twitter.com/aishatyler/status/828418672377069569
.@Audi the champion of women, has no women on their board. pic.twitter.com/HAqDPb5UM2
— Charlie Kirk (@charliekirk11) February 6, 2017
Hey Audi
The Equal Pay Act was passed in 1963
Men and women get equal pay for equal work
Stop trying to capitalize on political ignorance
— Tomi Lahren (@TomiLahren) February 6, 2017
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